Google Tag Manager is a free plugin that adds code to WordPress sites. You can add this plugin to your WordPress site by going to Plugins > Add New and typing “Google Tag Manager” in the search bar. It should be available in your WordPress dashboard after you download it.
Description
Google Tag Manager is a powerful web-based tracking and reporting tool. It allows you to create and manage tags, automatically sending them to Google Analytics. It also lets you export all your data and create templates containing commonly used tracking codes. These templates are especially useful for agencies that want to track a certain event in Google Analytics. These templates can be downloaded and set up within minutes.
Google Tag Manager can be a great tool for marketers who want to track website traffic. It allows you to manage multiple domains and tags. Your tags will show up on your web pages automatically. Using Google Tag Manager makes it easy to use and affordable. You can also customize your tags with different attributes, including location and pixel sizes.
When using Google Tag Manager, you can easily define triggers, which tell Google Tag Manager when to send data. This allows you to track specific actions like purchases, page views, and so on. You can even use multiple triggers on a single tag. However, it’s important to test these triggers first. Otherwise, inaccurate data can negatively affect your digital marketing strategy.
GTM also allows you to define unlimited tags. This means you can create detailed reports on audience behavior. For instance, you can see which pages are generating the most traffic on your website. You can even use GTM to create custom campaigns.
Key Features
The Google tag manager is a digital marketing tool which allows you to manage and analyze Google analytics. It helps you set up and monitor tags that track visitor behavior on your site. This tool also offers many other features, including a pause button, scroll delay, and personalization. It can also help you change banners, written content, and messaging on your site.
The GTM offers complete flexibility, reliability, and security. It supports multiple client accounts and offers granular permission controls for each user. It also supports different types of tags, such as third-party marketing tags. It also integrates with Google Ads and Campaign Manager. It also has an API that enables developers to build applications on top of GTM. These applications extend the functionality of GTM and make the task easier for advanced users.
Google Tag Manager also provides the ability to create templates for common tracking codes. These templates are especially useful for agencies who are implementing standard Google Analytics events. Using a template allows users to set up tracking codes in minutes, without the need for coding knowledge. This feature is easy to use and can be customized by the user.
Another feature of Google Tag Manager is that it supports enterprise collaboration. With this tool, developers can collaborate with other teams and share a code base. This makes it possible to manage large amounts of tags easily.
How to add
If you’re using WordPress, you can easily add Google Tag Manager to your blog. Adding this plugin to your site will allow you to manage your tags and test them to ensure they’re working. To add Google Tag Manager to your site, you need to install a plugin for WordPress and edit your custom HTML theme.
After installing Google Tag Manager, you’ll need to sign in with your Google account. If you don’t already have one, you can sign up for a free account through Google. Once you’ve registered, you’ll be taken to a page where you can set up your account. Once you’ve done that, click the blue Start for free button, which will redirect you to the Tag Manager admin page.
Once you’ve registered, you can begin adding your Google Analytics tags. These tags are used to track visitor activity on your site. With Google Tag Manager, you can add as many as you want, and you can manage them all from a single dashboard. The user interface is easy to use, and it also has a preview mode, so you can see what your tags will look like before publishing them to your site. You can also set up tracking code and control when the tags fire.
Google Tag Manager is a great free tool for website owners. It helps you track visitors’ actions without the hassle of modifying code. This way, you can see how well your marketing efforts are working and how many leads you’re getting. By using Google Tag Manager, you can also keep track of how many visitors view your embedded videos.
